Yooper Steez was founded in 2008 by Justin Sailor and is dedicated to providing original Upper Peninsula products and fresh stories of the UP through their engaging blog to people who appreciate what the Upper Peninsula has to offer. They connect Yoopers across the world and give them a way to express and share their love for the Upper Peninsula.
I had recently finished a 50-state tour across the country where I collected a t-shirt from nearly every state. As I collected one and later wore it in another state I realized how many conversations were generated. People would approach me and ask me if I was from said place, had been there, or simply say it was one of their favorite places. If I had been wearing a generic shirt those conversations would have never happened.
After returning to my hometown of Baraga, I thought the Upper Peninsula needed an iconic but simple shirt that would allow people to present their love for the Upper Peninsula. The simplest way to do that was to show the silhouette of the Upper Peninsula. People who love the Upper Peninsula recognize it immediately and those who don’t often ask what the shape is.
To help you get in shape, Yooper Steez is offering a UP Hoodie, a T-shirt and a few stickers! All you need to do to have a shot to win is to be on our email list – use the blue box above.
…and FYI, Absolute Michigan had a little feature about Justin’s journey in 2006 that links to a podcast you can check out!