Is reality the next reality show?
Why would we ever do such a thing? Because we believe that Detroit right now is a great American story. No city has had more influence on the country’s economic and social evolution. Detroit was the birthplace of both the industrial age and the nation’s middle class, and the city’s rise and fall â€” and struggle to rise again â€” are a window into the challenges facing all of modern America. From urban planning to the crisis of manufacturing, from the lingering role of race and class in our society to the struggle for better health care and education, it’s all happening at its most extreme in the Motor City. (Read TIME’s Detroit stories.)
As a story, Detroit has been misunderstood, underreported, stereotyped, avoided and exploited for decades. To get it right, we decided to become stakeholders. Over the next year, we intend to flood the D-zone with journalists, photographers, videographers and bloggers from TIME and TIME.com, Fortune and Fortune.com, CNNMoney.com, Money, even Sports Illustrated. Some will live in the house â€” dubbed the “D-Shack” after Detroit-area native Kid Rock dropped by with a housewarming gift of a Gothic D (for the mantel) plus a keg of his Badass Beer â€” and others will stay there while reporting.
With questions such as “How do you survive in Detroit” (below) and What do you love or hate about Detroit answered by city residents and profiles from the Telway Diner’s 85 cent burgers to urban farming supported by the kind of in-depth reporting (and national audience) that one of the world’s largest news organizations can bring, I really think we’ll find Assignment Detroit to be a phenomenal boon for Detroit and all of Michigan.
Be sure to visit Assignment Detroit to watch and read and explore Michigan’s largest city through fresh eyes.