A few weeks ago, the Lansing-based Cherry Marketing Institute unveiled a new slogan and logo “Cherries. Not just another berry.” The new brand was designed by Jeff Manning, creator of the “Got Milk?”, “Incredible Edible Egg” and other campaigns. It’s designed to change the public perception of cherries from something you put in pies to a “super-fruit”.
The publicity drive will include a summary of 65 studies of cherries’ health benefits, which Manning’s team will pitch to nutrition experts and fitness magazines. The industry is pumping $265,000 into further research through the University of Michigan’s alternative medicine unit … The cherry industry hopes to show tarts have anti-inflammatory properties that set them apart — even from other antioxidant-rich fruits such as blueberries and cranberries.
Read Cherrries get a cheerleader from the Akron Beacon Journal and New logo, marketing campaign draw buzz in the Leelanau Enterprise. You can learn more about cherries than you can imagine at the newly redesigned Cherry Marketing site, choosecherries.com. The site includes articles on the purported health benefits of cherries as antioxidants, in treatment of arthritis and gout, as a provider of melatonin, as a contributor to heart health and other benefits.