The Grand Rapids Press reports that four of West Michigan’s leading companies are launching a design hub this summer in Grand Rapids that is modeled after other successful programs in other cities:
Dubbed GRid70, the concept will bring together creative professionals from Amway, Meijer Inc., Steelcase Inc. and Wolverine World Wide Inc. at 70 Ionia Ave. SW, where they will share ideas while drawing inspiration from the urban environment.
The goal is to capitalize on the region’s sometimes unheralded design expertise by mixing creative teams from different industries and, hopefully, spawning the sorts of “happy accidents” that inspire innovation, new products and different ways of thinking.
…GRid70 was born from a group of about 30 West Michigan CEOs who formed a committee, called What’s Next, to develop ideas for bolstering the area’s economy, reputation and its attractiveness to potential employees and entrepreneurs.
“This puts a stake in the ground that communicates the area’s design strengths not only to Grand Rapids, but to the world,” said Carol Coletta, who heads CEOs for Cities, a Chicago-based urban consulting firm hired by What’s Next.
Read on to learn about the new Masters of Design Methods program that will be housed in the building. Also see Michigan design hub opens in Grand Rapids in Business Week, the GRid70 Facebook, a brief explanation of the concept and this video from WZZM TV-13: