The Detroit News feature Mich. aims more cash at tourism credits the $13.2 million “Pure Michigan” marketing effort for helping the state to hold serve in a tough tourism market, saying that:
Travel Michigan used half of a two-year, $15 million grant it received last year to help pay for Pure Michigan; the other half will be used this year to continue the promotion. The grant bumped the state to No. 14 nationally in tourism promotion spending in 2006 from No. 31 in 2006 … The ads targeted the markets of Milwaukee, Cincinnati and southern Ontario for the first time. They also were shown in previously targeted areas — Cleveland, Indiana and Chicago — as well as Michigan.
Absolute Michigan Mini-editorial
I have to point out that nowhere in the article (or anywhere else that I can find) are numbers laid out that support the claims of what the campaign is doing for the Michigan travel industry. If you can find them, please send them over or post a comment. I also have to say that spending $30 million dollars with mostly non-Michigan companies seems to be a pretty clear violation of the state’s Buy Michigan First program.
You can watch the entire Pure Michigan ad campaign at Travel Michigan. There are some more Pure Michigan ads (including print) at the Michigan Tourism Industry web site. Visit the web site for TIME: Tourism Improving Michigan’s Economy.