Fresh on the heels of the runaway success of their “Imported from Detroit” campaign starring rapper Eminem, Michigan-based Chrysler announced their new U-series heavy trucks will be promoted by Michigan actor Jeff Daniels in the “Emigrated from Escanaba” campaign.
Chrysler spokeswoman Anita Thawte explained “Mr. Daniels has starred in numerous Hollywood films and is well known in promoting an Upper Peninsula lifestyle that meshes so well with the power and payload of the U-series.”
The specs of the vehicle are indeed impressive: a massive 177 sq. ft. hood that can hold 7 deer, a gigantic bed that is rated for 4 tons of pasties and a powerful and eco-friendly V14 diesel that can operate in zero-emission mode when burning maple syrup.
Chrysler is reportedly exploring other concepts including “Smuggled from Saginaw”, “Got a Ride from Grand Rapids” and “Walked over from Washtenaw”.
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