The Michigan Tourism Strategic Plan was unveiled Monday at the Driving Tourism 2007 conference by the Michigan Tourism Planning Council. Michigan’s tourism industry generates $17.5 billion dollars in annual revenue, 200,000 jobs and almost $1 billion in state tax revenue, and the architects of the plan have set the goal of growing Michigan to be one of the top five travel destinations in the nation.
On the organization side, the plan seeks to build the leadership, organizational structures and political alliances needed to push Michigan’s tourism industry to the top. It also talks about builing collaboration and communication systems.
From the perspective of the tourism “product,” it talks about providing the research and technical assistance to enable effective private and public sector investment in tourism and also the importance of paying attention to the customer’s experience.
You can get the Michigan Tourism Strategic Plan from TravelMichiganNews.org.
Also see Tourism plan: Spend more in the Traverse City Record-Eagle.