The Pure Michigan Facebook fan page topped 200,000 fans over the weekend. According to the Street, this makes Pure Michigan one of only four state tourism Facebook pages with more than 100,000 fans and the first state tourism Facebook page with over 200,000 fans:
“We could not be more pleased with the increase of Pure Michigan Facebook fans,” said George Zimmermann, Vice President of Travel Michigan, a business unit of the Michigan Economic Development Corporation. “As we look ahead to summer travel, our fans are sharing their favorite vacation spots and experiences, which we know will result in new and more visitors to Michigan.”
Tourism is a major source of revenue for Michigan’s economy. Since its launch in 2006, the award-winning Pure Michigan campaign has attracted seven million new, out-of-state visitors to the Great Lakes State, visitors who spent $2 billion at Michigan businesses and paid $138 million in Michigan taxes, primarily sales tax. The campaign generated $3.29 in tax revenue for the state for each dollar spent on Pure Michigan advertising.