Time’s ‘Assignment Detroit’ project roots for city, CEO says in the Detroit News talks with Time Inc. Chairwoman and CEO Ann Moore who says:
Every American has a stake in the health of Detroit,” Moore said. “Detroit holds lessons for all of us.”
Assignment Detroit — which has recently spawned a profile on Mayor Dave Bing in Sports Illustrated, Detroit public schools in Time and Wayne County Prosecutor Kym Worthy in Essence — aims to bring more positive national exposure to the city.
“We’re taking a stake in Detroit,” Moore said, acknowledging that journalistic ethics traditionally prohibit blurring the lines between journalism and advocacy.
“It’s official. We’re rooting for you.”
Read on and check out Assignment Detroit from TIME, where recent features include Marketing 101: Fear of ‘Detroit’?, Pistons and Red Wings: Could One of These Teams Be On The Move? and Hero or Villain? A Look at Detroit’s History.
While you’re at it, let us know what you think about an old media stalwart like TIME actively working on the behalf of its subject.