Old Orchard Brands debuts ‘Very Cherre’ premier line of cherry juice on mLive begins:
Move over exotic pomegranate, acai and mangosteen. The All-American tart cherry could be the next rage in superhealthy â€œsuperfruits.â€
Old Orchard Brands is giving the simple pie fruit a chic makeover with its introduction of a premier line of juices called Very Cherre.
The Sparta-based fruit juice company will debut the 100 percent tart cherry juice product this week at the Amway Grand Plaza Hotel, J.W. Marriott and other Amway properties. There, Very Cherre â€” available in Pure Tart Cherry and three cherry blends â€” will be added to sauces, mixed in cocktails and sold in gift shops.
â€œI think it’s a superb product,â€ said Gerhard Schmied, vice president/director of food and beverage for the Amway Hotel Collection. â€œIt’s from our own backyard. I can’t emphasize how important that is.â€
Very Cherre juice is made from Montmorency tart cherries grown in the Leelanau Peninsula. The northern Michigan region is the biggest producer of the Montmorency cherries.